Good design solves a problem. The best design solves the right one.

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My first move on any project is to ask questions. What are we actually trying to communicate, to whom, and what should they do with it? For non-creative stakeholders — executives, business development teams, marketing directors — I translate that conversation into design decisions they never have to think about. They need a presentation that holds a boardroom's attention and a website that converts. That's what I deliver.

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25 years across financial services, healthcare, and complex B2B organizations. Brand identity systems, investor presentations, enterprise template suites, event and environmental design, physical products, video — consistent craft across all of it, decisions that are defensible, and work that holds up over time.

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I'm based in Chicago area and am available for senior creative roles and select consulting engagements.

 

Contact

jeff@swspark.com      Tel: 773.603.1150