A decade-old website. A real-time monitoring company that deserved to look like one.

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Aqua Metrology Systems provides real-time monitoring and treatment technology for emissions and water contaminants — sophisticated, technical work serving industrial and municipal clients. Their website hadn't been touched in ten years, and worse, their library of technical resources — white papers, case studies, videos — was effectively unsearchable. Clients and prospects evaluating complex monitoring solutions had no efficient way to find the materials relevant to their specific contaminant, market, or use case.

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Role

Led creative direction for the project, applying and evolving the AMS brand identity (developed in an earlier engagement) across an entirely new site. Owned the end-to-end build: stakeholder collaboration, information architecture, sitemap, look and feel, copywriting, and full WordPress development. Designed and built a custom resource database from the ground up — a filterable library organized across three taxonomies: Contaminants (16 types), Markets (19 sectors), and Resource Type (5 formats) — allowing visitors to instantly narrow AMS's full content library to exactly what's relevant to them. Customized a filtering plugin extensively to match the site's design language and deliver a seamless search experience. Partnered with a developer for one specialized component, a live data feed widget, while personally owning every other aspect of design and build.

 

Outcome

A modern, fully searchable resource center that solved a real and longstanding usability problem — replacing ten years of an unsearchable site with a structured, intuitive system clients could actually use. The relationship has continued well past launch, with ongoing site maintenance and additional projects now underway.