Walmart Delivery Hub Campaign

Making drone delivery feel as familiar as a shopping cart.

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DroneUp partnered with Walmart to bring last-mile drone delivery to suburban markets across the South - a genuinely new behavior for consumers accustomed to ground shipping. The creative challenge wasn't just awareness; it was trust. Getting people to try something they'd never seen land in their backyard required campaigns that felt inviting, not futuristic.

Role:

Designed and produced a six-month integrated campaign across Instagram, Facebook, and LinkedIn - building a content cadence around Walmart's most popular items tied to current holidays and seasonal events. Tracked engagement closely, using open rates and purchase data to inform each subsequent promotion. Deliverables spanned video, social ads, on-site promotions, e-commerce imagery, and print collateral.

Outcome:

A sustained six-month campaign across southern U.S. markets that turned a novel delivery concept into a seasonal shopping habit - with each promotion cycle informing the next based on measurable consumer response.