Full creative direction for a 500-person national conference - including the theme itself.

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The ERA Annual Member Event is the Electronics Representatives Association's flagship gathering: a sold-out, 500-attendee conference held in Austin, TX, where reps, manufacturers, and industry leaders convene for programming, networking, and recognition. Sponsorship sells out alongside attendance every year.

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Role

Serve as creative director for the full event identity on an ongoing annual basis — concepting and designing a new visual theme each year from scratch. Responsible for all event branding and environmental graphics, presentation templates, badges, keycards, signage, and social content. In recent years, incorporated AI-generated imagery (Midjourney) as a core component of the visual system, using it to build custom background art and atmospheric graphics that would have been cost-prohibitive to commission or photograph.

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Outcome

A consistently sold-out event with a distinct visual identity every year - no two conferences look alike, and the creative direction has become a recognized part of the ERA event experience.