A firm with 500 employees across 18 offices needed a logo system that could flex — for Pride, for charity, for leadership, for celebration.

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Role

Conceptualized and designed a suite of custom logos for Interior Architects, including the Pride month mark, the IA Reach charitable initiative, the executive committee brand (IA Spark), the employee organization (OneIA), and the 35th Anniversary logo. Presented each to senior management for buy-in and approvals. Executed all design in Photoshop and Illustrator, producing multiple versions with color and format variations optimized for print, display, and web use.

 

Outcome

A cohesive family of sub-brands that gave each IA initiative its own visual voice — while remaining unmistakably part of the larger firm identity.