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LEADERSHIP MEETING APP

Created with Guidebook, where I monitored analytics, including downloads, engagement, and provided support with live schedule and speaker updates when needed, in addition to helping address download issues.

 

Developed all individual speaker and attendee profiles (sourcing headshots, titles, and fun facts), schedules, maps, downloadable materials, and all supporting images. The event identity which I developed was applied to the app in a consistent manner to match event signage, presentations, displays, and miscellaneous collateral for a seamless experience.

Despite being IA's first event app, an awareness campaign resulted in a high adoption rate by attendees, keeping all informed and engaged throughout the event.

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