IA 35th ANNIVERSARY CAMPAIGN
Deliverables: Logos, emails, presentations, videos, promotional collateral, games & trivia
A yearlong celebration of IA Interior Architects' 35th Anniversary, highlighting the firm's history and growth. Developed monthly promotions and engaging events, both internal and external.
A logo was created, replacing all instances of the original "IA", and used across all internal and external channels.
Trivia and games were developed and deployed, including an Easter egg hunt on the website, and an architecture-slang bingo game that could be played in meetings and company gatherings (complete with a 35th anniversary branded prize).
Emails, videos, and promotional items rounded out the campaign to celebrate the milestone and keep the team and its customers engaged every month.