A yearlong campaign for a 500-person architecture firm — twelve months, twelve touchpoints, nothing repeated.

Interior Architects is a commercial interior design firm with over 500 employees across 19 locations. Their 35th anniversary was an opportunity to celebrate internally and reinforce their reputation externally - but only if the campaign stayed fresh for a full calendar year without losing momentum.

​

Role

Designed a custom anniversary logo that replaced all standard "IA" branding across internal and external channels for the year. Developed monthly promotions and engagement activations spanning emails, videos, and print - including an architecture-slang bingo game playable during company meetings (with a 35th-anniversary branded prize), and an Easter egg hunt embedded in the company website. All deliverables shared a consistent campaign identity applied across presentations, signage, event displays, and collateral.

​

Outcome

A cohesive, high-engagement yearlong campaign that kept a geographically distributed team connected to a shared milestone - with both internal activations for staff and external-facing touchpoints for clients.